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HI, I'M RACHAEL KELLEY.

Designer, writer, and creative director making the complex feel clear—
and the clear feel compelling.

Creativity is fluid. The message should be unmistakable.

I believe the best brand communications are purposeful, human-centered, and easy to act on.

 

With 15+ years in branding, advertising, and agency life, I turn ideas in motion into polished, effective creative for healthcare, finance, and nonprofit teams.

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WHAT I OFFER

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Branding, Creative Strategy, and Messaging

  • Logo design (new or refresh)

  • Brand identity + visual systems

  • Brand guidelines + toolkits

  • Naming + taglines

  • Messaging frameworks, voice + tone

  • Copywriting + scriptwriting

  • Pitch/presentation decks

Websites, UX/UI & Video

  • Website + landing page design & development

  • UX/UI, wireframes, prototypes

  • Content design

  • Animation/motion graphics

  • Video planning, direction + editing (short + long form)

  • Storyboards + style frames

  • Email design (newsletters, templates)

Campaigns, Social Media & Events

  • Campaign strategy + creative across platforms

  • Social media: concepts, content kits, post templates, carousels, reels, paid social ad creative

  • Content calendars + copy 

  • Digital ad creative, OOH/print

  • Tradeshow + event materials 

THIS SITE IS STILL IN PROGRESS.

The work is already in motion.

Ready for a conversation or work samples (or both)? Give me a bit of context and I’ll follow up fast.

© 2025 by Rachael Kelley

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